Marketing and PR

New audiences. Repurposed platforms. Reimagined impact.

Field of study
Who you could work with
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Marketing, for us, is about reach and resonance. It’s about ensuring the right story reaches the right people in ways that honour their context and strengthen their community. You’ll be surrounded by stories worth telling—and storytellers worth amplifying. Your role is to help take what matters and make it land.

This is about making visibility meaningful: crafting campaigns that travel and understanding the trust that underpins every message. The campaigns you work on will cross barriers of language, power, and perception. You’ll learn what gets lost in translation—and how to listen for the message beneath the noise.

You’ll work with algorithms and analytics, but also with empathy, clarity, and care.

What You Could Experience

A Real-World Experience

We won’t sugarcoat it—this environment can be challenging.

But time and again, we’ve seen interns make a real difference. You’ll sit in moments with no easy fixes, listen to stories that aren’t in any textbook, and learn to see strength where others only see need.

You will write.
And re-write.
You will pitch, post, plan, and pivot.
You’ll risk selling a story that was never for sale — and maybe make someone listen.

What You’ll Gain

Bonus advantage if you speak Dutch or Flemish

Knowing Dutch or Flemish can open unexpected doors in South Africa, Belgium, and beyond. In South Africa, Afrikaans evolved from Dutch, and while they’re not identical, Dutch speakers often find they can understand much of the language — especially in written form. While this does not solve all language barrier challenges, it can create unique openings in community work, local colleagues, or social development contexts where Afrikaans is spoken; it can be a bridge to trust, nuance, and deeper collaboration. Interdisciplinary insights that matter here:

Workshop facilitation

helps build community ownership and insight. Whether it’s running a branding brainstorm or a communications strategy sprint, these sessions unlock creativity and align people around a shared vision.

Visual thinking

includes sketching ideas on paper, moodboarding by hand, or designing posters with markers and scissors. These low-tech tools can make ideas more accessible and spark fresh engagement in any context.

Cultural translation

means more than language — it’s about understanding how to adapt messaging to resonate with local values, humor, and context. It turns a slogan into a story people see themselves in.

Interdisciplinary storytelling

weaves together insights from marketing, sociology, design, education, and more — to tell stories that aren’t just seen or heard, but felt. It turns campaigns into conversations, and transforms data into something deeply human. This kind of storytelling doesn’t just describe change — it helps make it happen.

You might be helping an organisation shape its message for the first time. Or supporting a campaign that reaches the right audience at the right moment. Or giving a team the clarity it needs to turn ideas into impact. Either way, the impact is real — and mutual.